Oatly’s Half Marathon
Factory360 + Oatly
ECD. Zoe Ganch
Art Directors. Raluca Desa + Abigail Hogue
Experiential Designer. Alexander Grover
“Milk spends millions of dollars every year sponsoring marathons.
Oatly has half the climate impact of cow milk.
So, naturally, we sponsored a half marathon.”
The Challenge: Work with Oatly’s Team to design and execute multiple touchpoints across the Brooklyn Half Marathion. A Halfway Sampling Station, A Halway Halftime Show, and The Half-a-Finish Area were multiple touchpoints throughout the Brooklyn Half Marathon.
