House of Oatly


Factory360 + Oatly

Creative + Design Director. Malia Killings
Art Director. Raluca Desa
Experiential Designer. Alexander Grover
2D Designer. Katie Backes

When High Fashion Meets Oat Milk

Working with Oatly’s Creative Team, we brought Oatly’s House of Oatly tradeshow booth to multiple trade shows across the country from March to June of 2026.

Merging together high-fashion with Oatly branded cocktails, guests were invited to an all silver and metallic booth, with multiple interactives including a Photo Booth, Claw Machines with Oatly branded gear, and a hero conveyor belt sending out Oatly infused cocktails. The conveyor belt not only distributed cocktails at a massive scale, but doubled as an interactive photo moment.


The footprint scaled in size and tour stops, with multiple designs to fit within each of the Trade Show paramaters.