Abbott: Chicago Marathon Expo
Factory360 + Abbott Laboratories
ECD. Zoe Ganch
Art Directors. Katie Backes
Experiential Designer. Alexander Grover
A three-day Expo experience at the 2025 Chicago Marathon supporting runners through health testing, product sampling, and photo opportunities.
At the 2025 Chicago Marathon, Abbott proved their support for runners every step of the way. Interactive moments celebrated the commitment to running, the role of health information in training, and the importance of nutrition support — all fueled by human-centric care.
Process Photos + Renderings
